Palacio Pedregal
with Lance Wyman
Brand Identity
2018 – 2020
El Palacio de Hierro is one of Mexico's leading retailers with department stores
throughout the country. As part of their overall brand strategy each store
features unique design elements that reflect the history and character of their
location.
In 2018 renovations began on the Pedregal store, located within the Perisur mall
In 2018 renovations began on the Pedregal store, located within the Perisur mall
complex. Palacio asked Lance Wyman and Deduce to develop an identity for
the store that referenced Wyman's work in Mexico in the 1960s and 70s, the
same period when Pedregal came to prominence.
Together with Lance we developed a quatrefoil 'P' logo that abbreviated the brand name
and location eloquently, and could easily be repeated to create patterns.
Using the logo as a starting point we then developed a custom typeface and pictograms for
Using the logo as a starting point we then developed a custom typeface and pictograms for
the wayfinding system.
The project is being implemented throughout 2020.
The project is being implemented throughout 2020.
